I’ve seen plastic surgery clinics, health and beauty boutiques load their website pages with enticing information, yet they overload the text with blatant SEO keyword stuffing.
Even worse, they sometimes miss out on search engine optimization entirely, with no relevant keywords or formatting designed to rank on Google.
The fine line between scientific explanation and ethical patient education must intersect up-to-date marketing that’s conscientious, authoritative and adheres to medical regulatory standards.
Describing yourself, your offer, and excellence must be written to honour practice guidelines and please search engines. Rich content can be wasted when not optimized for what people are searching.
. Search engine optimization is essential for website visibility, but the best medical writing that ranks and wins customers is relevant, authoritative and delivers value. Essentially, there’s no keyword stuffing trick for SEO ranking.