You may enjoy writing content pieces yourself, but you quickly lose inspiration for new topics and headlines. It’s understandable- you’d have to be scrolling through forums, reading studies, magazines, reports and review boards regularly to know the trending hot topics and questions patients have.
The delicate balance of relatable friendliness and professionalism is a rare one to strike.
Today, the legal and ethical restrictions for medical writing and marketing can be tough to navigate. Without a clear understanding of medical practices, therapeutic communication, and ethics, your copywriter can’t communicate clearly and responsibly about your practice.